I agree with the basic premise that a name is just a way of identifying something without changing its essence. However, it's the emphasis that JW's put on that name when combined with the history of it that makes it amusing. They are always attacking other religions, especially the RC, for corrupting scripture, not realizing or not admitting that that corruption is all over their own Bible, especially that mongrel, "Jehovah"
@CalebinFloroda
I have read your explanation by another biblical scholar, Christine Hayes, I like it much better than the idea of the tetragramaton being a proper name in the ordinary sense. I agree with that conclusion just based on what you quoted from the Bible, namely the name revelation to Moses.